Question: Why is it important to make sure the people buying your product are happy?
- Happy customers generate more customers through word-of-mouth recommendations.
- Word-of-mouth from unhappy customers can prevent potential customers from buying.
- Happy customers are more likely to become repeat customers.
- All of the above
Explanation
HubSpot’s flywheel model treats customer happiness as a source of business momentum. When customers succeed, they can create referrals, return for additional value, and reduce friction in future growth. Negative customer experiences can slow momentum by damaging trust before new buyers engage. The Delight stage focuses on helping customers achieve their goals so they can support continued growth.
Why the other options are incorrect
Word-of-mouth recommendations is valid, but it only covers one effect of customer happiness.
Unhappy customer word-of-mouth is valid, but it only addresses the risk of negative experiences.
Repeat customers is valid, but it only covers retention and does not include referral or reputation effects.
Source for verification
https://www.hubspot.com/flywheel
https://academy.hubspot.com/lessons/inbound-fundamentals
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