Question: Your national pet-care retail customer wants to attach their consumers' behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?
- They should set up custom bidding.
- They should set up instant reporting.
- They should set up attribution modeling.
- They should set up conversion tracking.
Explanation
Attribution modeling connects consumer touchpoints to business outcomes by assigning conversion credit across impressions and clicks. In Display & Video 360, attribution models are configured through the Floodlight group and can be used for conversion reporting. This helps evaluate which interactions contributed to revenue-related goals instead of only counting the final action. It is the correct setup when consumer behavior needs to be tied to a measurable annual revenue objective.
Why the other options are incorrect
Custom bidding optimizes bids based on selected signals, but it does not explain how consumer touchpoints contributed to revenue.
Instant reporting shows performance data quickly, but it does not define how conversion credit is assigned.
Conversion tracking records actions through Floodlight, but attribution modeling explains how those actions are connected to prior interactions.
Source for verification
https://support.google.com/displayvideo/answer/7409983
https://support.google.com/campaignmanager/answer/6173082
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