Question: Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?
- Open Auction
- Private deals
- Private Auction deals
- Programmatic Guaranteed
Explanation
Programmatic Guaranteed is used in Display & Video 360 when reserved YouTube inventory must be bought with fixed terms, including budget and flight dates. It supports planned delivery because impressions are reserved instead of only bid on in auction-based inventory. For a YouTube connected TV buy, this helps control reach against defined targeting settings in a predictable way. The approach fits campaigns that need specific audience reach with guaranteed inventory access.
Why the other options are incorrect
Open Auction does not reserve inventory, so delivery depends on real-time bidding availability.
Private deals can provide preferred access, but they do not necessarily guarantee reserved delivery.
Private Auction deals still operate through auction competition and do not provide guaranteed impression delivery.
Source for verification
https://support.google.com/displayvideo/answer/10273315
https://support.google.com/displayvideo/answer/12168640
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