You’re a photographer selling prints of your photos online. You run an ad to help sell more of your wildlife photography. If each photo sold is worth £40 and your ad’s conversion rate is 15%, what is the average value of an ad click? Select the correct answer, then submit.

Question: You’re a photographer selling prints of your photos online. You run an ad to help sell more of your wildlife photography. If each photo sold is worth £40 and your ad’s conversion rate is 15%, what is the average value of an ad click? Select the correct answer, then submit.

• A. £2
• B. £4
• C. £6
• D. £8

Explanation

The value of one ad click is the expected conversion value from that click. A conversion rate of 15% means 0.15 of clicks lead to a sale on average. Multiply £40 by 0.15 to calculate the average revenue generated by one click. That gives £6, so this is the only option that matches the data.

Why the other options are incorrect

£2 This would only fit a much lower expected value, equal to a 5% conversion rate on a £40 sale.

£4 This would match a 10% conversion rate, not the 15% given.

£8 This would require a 20% conversion rate, which is higher than the data shown.

Source for verification

Google Ads Help: Conversion rate: Definition Google Help

Google Ads Help: About conversion values Google Help

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.