Question: You're creating a storyboard for a video ad and you're optimising for view completions. Which of the following is a way to hook and sustain attention?
- Use engaging pacing and tight framing.
- Build suspense with a slow pace to start.
- Keep visuals low contrast to avoid overwhelming viewers.
- Set up scenes to be zoomed out so that viewers can see all story elements.
Explanation
For view completions, the creative should keep attention active from the opening moments through the full ad. Engaging pacing reduces slow sections that can cause viewers to drop off. Tight framing makes the subject and message easier to process, especially on mobile screens. Google’s ABCDs creative guidance supports using strong visual structure to improve video ad effectiveness.
Why the other options are incorrect
Zoomed out scenes can make the main subject harder to notice and weaken attention.
Low contrast visuals can reduce clarity and make the ad less visually engaging.
Slow pace can delay the hook and increase the chance of early viewer drop-off.
Source for verification
https://support.google.com/google-ads/answer/14783551
https://support.google.com/google-ads/answer/13652431
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