You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?

Here is the answer of the question: You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?

• Viewable view-through conversions (VTCs) give twice as much attribution credit to viewable impressions.
• When some conversions can’t be observed and attributed directly, conversion modeling can help fill the gap.
• Enabling viewable view-through conversions (VTCs) is only possible on a last interaction attribution model.
• Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.

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