You're new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?

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Here is the answer of the question: You're new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?

  • Viewable view-through conversions (VTCs) give twice as much attribution credit to viewable impressions.
  • When some conversions can't be observed and attributed directly, conversion modeling can help fill the gap.
  • Enabling viewable view-through conversions (VTCs) is only possible on a last interaction attribution model.
  • Conversion modeling and viewable view-through conversions (VTCs) can't be enabled on the same attribution model.

The above question is related to "Display & Video 360 Certification Exam". You can find all the updated questions and answers related to "Display & Video 360 Certification Exam" on the "Display & Video 360 Certification Exam Answers" page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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