Question: You're on a marketing team that wants to implement a value-based Smart Bidding strategy. Which two options could you choose from? Select two. Select 2 Correct Responses
- You can choose Target impression share.
- You can choose Maximize conversion value.
- You can choose Manual CPC.
- You can choose Maximize conversion value with target ROAS.
Explanation
Value-based Smart Bidding is designed to optimize for conversion value, not just conversion volume, clicks, or impressions. Maximize conversion value aims to generate the highest total conversion value within the campaign budget. Target ROAS is the value-efficiency version of that approach, because it still optimizes toward conversion value while trying to achieve a specified return on ad spend. Those are the two Google Ads bid strategies that align directly with value-based bidding goals. Google Help+2Google Help+2
Why the other options are incorrect
Target impression share is a visibility strategy focused on impression presence in search results, not on maximizing conversion value. Google Help
Manual CPC uses manual cost-per-click bidding and is not a value-based Smart Bidding strategy. Google Help
Source for verification
https://support.google.com/google-ads/answer/7684216?hl=en
https://support.google.com/google-ads/answer/6268637?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.