Question: You’re promoting an online cooking class with display ads. You want to target busy parents interested in quick meal prep and food enthusiasts who love gourmet recipes. Which two audience targeting options should you choose? Select the 2 correct answers, then submit.
- Use behavioural targeting for food lovers on gourmet recipe websites.
- Show ads only on weekends when people cook more.
- Target parents by age and family-focused sites.
- Run the same ads for both groups to save the budget.
Explanation
The strongest pairing combines demographic targeting for parents with custom segments based on food interests and relevant websites. Google Ads allows demographic targeting by age and parental status, which makes it suitable for reaching busy parents. Google Ads also allows custom segments built from keywords and URLs, so gourmet recipe websites and food-related behaviour can be used to reach people likely to be interested in gourmet cooking. This is more effective because it uses distinct audience signals for each group instead of relying on a broad timing choice or a single undifferentiated approach. Google Help+2Google Help+2
Why the other options are incorrect
Weekend-only timing Scheduling affects when ads appear, but it does not identify the right audience as precisely as demographic targeting and custom segments. Google Help+1
Same ads for both groups One identical setup reduces relevance, while Google Ads provides separate audience segments and demographic targeting so messaging can align more closely with different customer types. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/9805516
https://support.google.com/google-ads/answer/2580383
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