Question: You're working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?
- Same-device measurement
- Cross-environment conversions
- Conversion tracking
- Open measurement software development kit (SDK)
Explanation
Cross-environment conversions measure conversion paths where the ad interaction and the conversion happen in different environments. In Display & Video 360, this includes cases where an ad is seen on one device and the conversion occurs on another device. This measurement is appropriate for understanding mobile-to-desktop purchase behavior. It helps connect exposure and conversion activity across devices instead of limiting reporting to one device environment.
Why the other options are incorrect
Open Measurement SDK is used for app viewability and verification measurement, not cross-device conversion paths.
Conversion tracking is the broader measurement setup and does not specifically identify cross-environment behavior.
Same-device measurement only measures activity that happens on the same device.
Source for verification
https://support.google.com/displayvideo/answer/14174452
https://support.google.com/displayvideo/answer/6110224
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