You’re working with a customer who wants to invest in a durable first-party data strategy. What should you tell them to do?

Here is the answer of the question: You’re working with a customer who wants to invest in a durable first-party data strategy. What should you tell them to do?

• Increase investments in third-party data offerings to complement their current first-party datasets.
• Start capturing device IDs to mitigate any signal loss from third-party cookies.
• Change landing page strategy and move email sharing forward to get a higher percentage of emails.
• Offer high discounts in exchange for consumers’ emails to build up a first-party database.

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