Question: You're working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns.What tool within Search Ads 360 should they turn to?
- Data-driven attribution
- Budget bid strategies
- Custom Floodlight variables
- Conversion cart data
Explanation
Conversion cart data provides product-level details for purchase conversions in Search Ads 360. It shows which items were purchased in a transaction after a user interacted with an ad. This makes it useful for analyzing basket contents, cross-sell patterns, and products that increase order value. Those insights can guide which related products should be added to future campaigns.
Why the other options are incorrect
Data-driven attribution assigns conversion credit across touchpoints but does not show product-level basket details.
Custom Floodlight variables pass additional conversion details but are not the dedicated tool for cart and cross-sell reporting.
Budget bid strategies automate spend and bidding goals, not post-transaction product analysis.
Source for verification
https://support.google.com/sa360/answer/9028254?hl=en
https://support.google.com/sa360/answer/9455407?hl=en
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