Question: You're working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns.Where, within Search Ads 360, should you go to help them with this task?
- Experience Hub
- Reports
- Overview Page
- Performance Center
Explanation
Performance Center is used in Search Ads 360 to plan, manage, and optimize budgets across campaigns. It supports budget allocation across business areas such as products, campaigns, and time periods. Quarterly planning fits this feature because it focuses on spend targets and performance goals over a defined period. The tool helps connect budget decisions with expected campaign outcomes.
Why the other options are incorrect
Experience Hub is not used for budget planning or campaign budget allocation.
Overview Page provides account performance summaries, not quarterly budget planning.
Reports show performance data, but they do not manage budget allocation across campaigns.
Source for verification
https://support.google.com/sa360/answer/13384420?hl=en
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