Yvonne is a marketer at Voyair. Yvonne has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Voyair. How does measuring the same KPIs across teams help to create a more user-focused organization?


  • It guarantees more conversions.
  • It prevents misalignment.
  • It unlocks additional features in Google Analytics.
  • It encourages feedback from users.

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