Question: Zavier wants to engage audiences who recently engaged with video game content on Twitch. Which type of signals should they use?
- Retail interactions
- Media interactions
- Campaign remarketing
Explanation
Media interactions are the appropriate signals for audiences based on engagement with content such as Twitch video game content. These signals reflect content consumption and media engagement rather than shopping behavior in the Amazon store. In Amazon DSP, media-based signals help advertisers reach audiences whose interests are indicated by streaming or entertainment activity. This matches a strategy focused on recent engagement with Twitch content.
Why the other options are incorrect
Retail interactions is incorrect because those signals are based on Amazon shopping behavior, not Twitch content engagement.
Campaign remarketing is incorrect because it reaches people who interacted with prior ads, not audiences defined by recent content engagement.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
https://advertising.amazon.com/library/guides/twitch-brand-safety
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