Question: A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?
- They can create more unique headlines and descriptions.
- They should avoid using popular keywords in headlines and descriptions.
- They should use the Ad Strength tool to learn more about how to create a Responsive Search Ad.
- They can use the Keyword Insertion tool to identify new keyword ideas.
Explanation
Ad Strength measures the relevance, quantity, and diversity of ad combinations in Responsive Search Ads. Adding more unique headlines and descriptions gives Google Ads more combinations to test and match to user queries. Distinct assets reduce repetition and help improve the quality of generated ad variations. Stronger asset variety can improve the system’s ability to serve relevant search ads across different intent signals.
Why the other options are incorrect
Keyword Insertion dynamically inserts keywords into ad text; it is not used to identify new keyword ideas.
Popular keywords should not be avoided when they are relevant to the user’s query and ad group.
Ad Strength tool provides feedback, but learning about the tool alone does not directly improve the rating.
Source for verification
https://support.google.com/google-ads/answer/9921843
https://support.google.com/google-ads/answer/7684791
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads AI-Powered Performance Ads Assessment" page.