Question: A local automobile dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
- Product and brand consideration
- Website traffic
- Local store visits and promotions
- Brand awareness and reach
Explanation
Performance Max should be aligned with the business outcome the location wants to drive. For an automobile dealership, in-person traffic is measured through local conversion goals such as store visits. Selecting a store-focused objective allows Google AI to optimize delivery across eligible inventory toward nearby users more likely to visit. This keeps campaign setup, measurement, and bidding aligned to offline business value.
Why the other options are incorrect
Brand awareness and reach focuses on visibility rather than visits to a physical location.
Website traffic focuses on site visits rather than in-person actions.
Product and brand consideration focuses on influencing interest rather than driving measurable location visits.
Source for verification
https://support.google.com/google-ads/answer/10724817
https://support.google.com/google-ads/answer/12381485
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