Question: How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?
- By letting them choose the websites on which their ads are shown, resulting in more store visits from potential customers
- By using AI as a means of locating potential new customers across Google Ads inventory
- By increasing their incremental conversions through campaigns that include video ad formats
- By giving them more time to spend honing their unique value proposition through manually created assets
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads AI-Powered Performance Ads Assessment" page.