Question: A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?
- Develop a value-based Smart Bidding strategy in the store’s top two campaigns.
- Develop a strong, goal-based measurement and attribution strategy
- Develop a volume-based Smart Bidding strategy across all campaigns
- Develop a big list of negative keywords to prevent traffic from uninterested customers
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads AI-Powered Performance Ads Assessment" page.