Question: A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
- Performance Max campaigns that include video ad formats allow advertisers to see an average increase of 13% total incremental conversions.
- Advertisers can use Performance Max campaigns to choose the websites on which they show ads, which could result in more store visits from potential customers.
- A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.
- The manual creation of assets allows advertisers to spend time crafting their unique value proposition.
Explanation
Performance Max can help local businesses drive store goals by using Google AI to find likely customers across eligible Google Ads inventory. It combines bidding, targeting, creative assembly, and attribution in one campaign type. This allows optimization to extend beyond a single channel while staying aligned to local actions such as store visits. For a local business, that reach and automation can help capture nearby demand more efficiently.
Why the other options are incorrect
13% total incremental conversions is not the core reason to choose Performance Max for store visit growth.
Website selection is incorrect because Performance Max does not work by manually choosing individual websites.
Manual asset creation is not the main benefit because Performance Max relies on automation to assemble and optimize ads.
Source for verification
https://support.google.com/google-ads/answer/10724817
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads AI-Powered Performance Ads Assessment" page.