Question: How do negative keywords assist a Search campaign?
- They can help eliminate the possibility of customers writing unfavorable reviews about a particular business.
- They prevent ads from being delivered for searches that might otherwise qualify but most likely don’t match the intent of the search.
- They give marketers insight into what other searches customers are using to arrive at their business.
- They allow marketers to add negative keywords as a means of limiting the terms competitors can bid on at auction.
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