Question: Why is it important that both marketing and sales are aligned when it comes to ABM? Select two.
- Because they should collaborate in defining the attributes that constitute a target account and the efforts to get them
- Because they should both focus mainly on targeting the right people
- Because they should both focus mainly on converting
- Because they share the same end goal
Explanation
Account-Based Marketing (ABM) works best when marketing and sales coordinate around both account priority and the members involved in the buying process. LinkedIn’s Companies Hub supports this by helping identify and prioritize target accounts through engagement and company-level insights. Buyer groups help extend ABM beyond the account list by reaching relevant decision-makers and influencers within those accounts. Shared revenue direction keeps targeting, engagement, and follow-up connected across the funnel.
Why the other options are incorrect
Account attributes collaboration is too limited because ABM alignment is not only about defining account criteria; it also requires coordinated activation and follow-up.
Conversion focus is too narrow because ABM also includes awareness, consideration, and account engagement before conversion.
Source for verification
https://www.linkedin.com/help/lms/answer/a6884751
https://www.linkedin.com/help/lms/answer/a8017123
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Strategy" page.