Why is it important that both marketing and sales are aligned when it comes to ABM? Select two.

Here is the answer of the question: Why is it important that both marketing and sales are aligned when it comes to ABM? Select two.

• Because they should collaborate in defining the attributes that constitute a target account and the efforts to get them
• Because they should both focus mainly on targeting the right people
• Because they should both focus mainly on converting
• Because they share the same end goal

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