Question: Which of the following sentences is true about Conversion Tracking?
- It requires the Insight Tag to work
- It reports on Lead Gen Form activity
- It only performs well when tracking actions on specific
Explanation
LinkedIn website Conversion Tracking depends on the Insight Tag to measure actions taken after members click or view LinkedIn ads. The tag connects website activity back to campaigns in Campaign Manager. After the tag is active, a conversion rule defines which website action should count as a conversion. This setup allows LinkedIn to report website outcomes such as form submissions, sign-ups, downloads, or key page visits.
Why the other options are incorrect
Lead Gen Form activity is reported through Lead Gen Forms metrics, not website Conversion Tracking.
specific actions only is incomplete because Conversion Tracking can measure several website actions based on the configured conversion rule.
Source for verification
https://www.linkedin.com/help/lms/answer/a425606
https://www.linkedin.com/help/lms/answer/a418880
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