Question: Joanne wants to improve brand sentiment. According to LinkedIn, which leading metrics should she consider? Select all that apply.
- Social engagements (likes, shares, comments)
- Clicks
- Video views
- Frequency
- Reach
Explanation
LinkedIn treats brand sentiment signals as engagement-based indicators that show how people respond to content. Social engagements help show whether members are reacting, commenting, and sharing. Clicks indicate active interest in the message or destination. Video views help measure attention and content consumption for video-based brand activity.
Why the other options are incorrect
Frequency measures repeated exposure, not sentiment or active response.
Reach measures unique member accounts exposed, not how those members responded to the brand message.
Source for verification
https://www.linkedin.com/help/lms/answer/a422348
https://www.linkedin.com/help/lms/answer/a426666
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