Question: Getting your prospects’ contact details is a priority when you are running a demand generation campaign.
- False
- True
Explanation
Demand generation on LinkedIn builds interest that can move prospects toward measurable lead capture. Collecting contact details supports follow-up, nurturing, and sales engagement after prospects respond to valuable content. Lead Gen Forms are designed to capture high-quality leads directly on LinkedIn with profile-based information. This makes contact data a priority when demand activity is intended to create pipeline.
Why the other options are incorrect
False ignores that demand activity can support pipeline creation through lead capture and follow-up.
Source for verification
https://business.linkedin.com/advertise/resources/marketing-terms/demand-generation
https://www.linkedin.com/help/lms/answer/a423447
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