Question: Vijeeth is launching a campaign, focused on brand awareness. Which leading metrics should he use? Select all that apply.
- Frequency
- Conversions
- Video views
- Reach
- Impressions
Explanation
For brand awareness, LinkedIn focuses on exposure and early engagement signals rather than lower-funnel outcomes. Reach shows how many unique member accounts were exposed to the campaign. Impressions and frequency show total delivery and repeated exposure, which are central to awareness planning. Video views can also indicate attention when video creative is used for brand messaging.
Why the other options are incorrect
Conversions is a lower-funnel outcome metric and is not a primary leading metric for brand awareness.
Source for verification
https://www.linkedin.com/help/lms/answer/a424570
https://www.linkedin.com/help/lms/answer/a420212
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