Question: Which of the following steps are important before scoring your leads? Select three.
- Align Sales and Marketing
- Set up your marketing automation system
- Make sure you know your CPL
- Determine your ideal persona
Explanation
Effective lead scoring requires shared definitions before points are assigned to prospect actions or attributes. Sales and marketing alignment helps define what makes a lead valuable and ready for follow-up. A marketing automation system supports consistent scoring, routing, and nurturing based on engagement data. Defining the ideal persona helps connect score values to the audience most likely to become a qualified opportunity.
Why the other options are incorrect
CPL is useful for measuring acquisition efficiency, but it does not define lead quality before scoring.
Source for verification
https://business.linkedin.com/advertise/resources/marketing-terms/mql
https://business.linkedin.com/advertise/resources/marketing-terms/lead-generation-marketing
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