Question: For Lead Gen Form campaigns, conversion actions can be added to a campaign via:
- Either by editing campaign details or by adding the campaign name when creating the conversion action
- Only via ‘Edit campaign details’
- By adding the campaign name when creating the conversion action
Explanation
Conversion Tracking only reports against a campaign when the conversion action is associated with that campaign in Campaign Manager. For Lead Gen Forms, LinkedIn allows tracking to be connected during campaign setup or through campaign editing after the campaign exists. This flexibility supports both new campaign creation and later measurement updates. The key requirement is that the conversion action must be attached before it can be used for campaign-level conversion reporting.
Why the other options are incorrect
Edit campaign details is incomplete because campaign association can also be handled while creating the conversion action.
Adding the campaign name is incomplete because an existing campaign can also be updated through campaign details.
Source for verification
https://www.linkedin.com/help/lms/answer/a425606
https://www.linkedin.com/help/lms/answer/a426289
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