Question: For custom questions in your Lead Gen Form, the best type of question is one where...
- Members can choose from a dropdown menu
- Members fill in an answer
Explanation
Lead Gen Forms perform best when custom questions reduce friction for members. Predefined response choices make submissions faster and create cleaner lead data. They also help keep responses consistent for follow-up, scoring, and CRM handling. Open-text responses can create inconsistent data and require more manual review.
Why the other options are incorrect
Members fill in an answer increases effort for members and can produce less standardized lead data.
Source for verification
https://www.linkedin.com/help/lms/answer/a420012
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