Question: Which tactics would you use in order to get leads via LinkedIn Marketing Solutions? Select all that apply.
- Conversion Tracking
- Brand awareness
- Lead Gen Forms
Explanation
LinkedIn supports lead capture through Lead Gen Forms, which let members submit profile-based information directly from the ad experience. Conversion Tracking helps measure whether LinkedIn ad activity leads to valuable actions, including lead-related outcomes on a website. Together, these tools support both collecting prospects and measuring lead performance in Campaign Manager. They are focused on measurable response, not only visibility.
Why the other options are incorrect
Brand awareness focuses on reach and impressions at the top of the funnel, not direct lead capture.
Source for verification
https://www.linkedin.com/help/lms/answer/a423447
https://www.linkedin.com/help/lms/answer/a420536
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