Question: In order to use Website Retargeting, you will have to install the Insight Tag.
- True
- False
Explanation
Website Retargeting requires the LinkedIn Insight Tag because the tag captures eligible website visits for audience creation. Those visitors can then be matched to LinkedIn member accounts and added to a Matched Audiences segment. This allows Campaign Manager to reengage people who previously visited selected website pages. Without the tag, LinkedIn cannot build website-based retargeting audiences.
Why the other options are incorrect
False is incorrect because Website Retargeting depends on the LinkedIn Insight Tag.
Source for verification
https://www.linkedin.com/help/lms/answer/a420433
https://www.linkedin.com/help/lms/answer/a489169
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