Question: What would be a good first step before you design your targeting strategy?
- Discard LinkedIn’s data and leverage only your own contact lists
- Integrate your data with LinkedIn’s data
- Hyper target to start with a small audience
Explanation
A strong targeting strategy starts by combining first-party data with LinkedIn’s professional data. Matched Audiences allows advertiser data, such as contact or company lists, to be used for more relevant targeting in Campaign Manager. This creates a stronger foundation than relying on only one data source. It also helps reach priority accounts and professional audiences while preserving enough scale for delivery.
Why the other options are incorrect
Discard LinkedIn’s data removes the professional targeting signals that make LinkedIn valuable for campaign planning.
Hyper target can make the audience too small and limit delivery before performance data is available.
Source for verification
https://www.linkedin.com/help/lms/answer/a424397
https://www.linkedin.com/help/lms/answer/a423690
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