Question: Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.
- Gmail Ads
- Responsive Display Ads
- Product Shopping Ads
- Local Inventory Ads
Explanation
Performance Max can serve across Google channels beyond Shopping inventory, including Gmail and Display. This allows eligible creative assets to appear in formats such as Gmail ads and Responsive Display Ads. Standard Shopping campaigns are limited to Shopping-focused formats generated from Merchant Center product data. Because Performance Max combines multiple Google Ads channels in one campaign, it supports broader ad format coverage than Standard Shopping.
Why the other options are incorrect
Local Inventory Ads is incorrect because this format can be used with Shopping campaigns to promote in-store products.
Product Shopping Ads is incorrect because this is the core Shopping format used by Standard Shopping campaigns.
Source for verification
https://support.google.com/google-ads/answer/10724817
https://support.google.com/google-ads/answer/2454022
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