Question: What's the purpose of attributes in the product feed?
- Attributes are text only that describe a product.
- Attributes are numerals only that describe a product.
- Attributes are the data points that describe a product.
- Attributes are keywords that describe a product.
Explanation
Product data attributes are structured fields used to describe products in Merchant Center. They include details such as title, price, availability, image link, brand, condition, and product identifiers. Google uses these attributes to understand products and match them with relevant shopper searches. Complete and accurate attributes help improve eligibility, product visibility, and shopping experience quality.
Why the other options are incorrect
Text only is incorrect because attributes can include text, numbers, URLs, identifiers, and other structured values.
Numerals only is incorrect because many attributes use text or URLs, not only numbers.
Keywords is incorrect because Shopping ads rely on structured product data, not keyword targeting.
Source for verification
https://support.google.com/merchants/answer/7052112
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