Question: A friend of Kayla's is asking her for advice on best practices to adopt after setting up a Discovery ads campaign. How should Kayla advise her friend?
- She should wait two or three weeks before making any changes to her bidding strategy.
- She should follow up immediately with a campaign to re-engage previous site visitors using custom groups.
- She should adjust her bidding strategy every four days until campaign performance is steady.
- She should merge Discovery campaign reports with other Google properties.
Explanation
Discovery campaigns use automated bidding, so the system needs an initial Learning period to calibrate toward the campaign goal. Google Ads guidance says to wait at least two weeks without major bid changes, because early performance can fluctuate while optimization is still stabilizing. Frequent edits interrupt that process and make the bidding data less reliable for evaluation. That is why waiting two to three weeks before changing the bidding strategy is the correct best practice. Google Help+1
Why the other options are incorrect
B) Re-engaging previous site visitors is a remarketing tactic, and custom segments are not the primary post-launch best practice for stabilizing campaign bidding. Google Help
C) Changing the bidding strategy every four days disrupts the Learning period and prevents the system from optimizing consistently. Google Help+1
D) Combining reports across properties may help analysis, but it does not address the key bidding best practice required immediately after launch. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/10285843
https://support.google.com/google-ads/answer/10276704
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.