A friend of Kayla’s is asking her for advice on best practices to adopt after setting up a Discovery ads campaign. How should Kayla advise her friend?

Here is the answer of the question: A friend of Kayla’s is asking her for advice on best practices to adopt after setting up a Discovery ads campaign. How should Kayla advise her friend?

• She should wait two or three weeks before making any changes to her bidding strategy.
• She should follow up immediately with a campaign to re-engage previous site visitors using custom groups.
• She should adjust her bidding strategy every four days until campaign performance is steady.
• She should merge Discovery campaign reports with other Google properties.

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