Question: Shankar intends to use responsive display ads for a Google Display campaign, but wants to make sure he applies best practices with headlines, descriptions and company names. In which scenario is a Google best practice correctly applied?
- Hank checks that all headlines and descriptions are distinct and can be used interchangeably.
- Hank adds trademark and copyright symbols to company names.
- Hank uses long headlines that summarize all of the points made in the short headlines.
- Hank writes short headlines with the same messaging but phrased in different ways.
Explanation
In responsive display ads, Google automatically combines uploaded assets into multiple ad combinations, so the text assets need to work well together across different layouts. Google says different headlines should each say something unique, and descriptions should complement those headlines rather than duplicate them. That makes distinct, mix-ready text assets the correct best practice, because the system may pair them in many combinations at impression time. Google also specifies that the business name should simply be entered with correct spelling and capitalization. Google Help+2Google Help+2
Why the other options are incorrect
B) Google’s guidance about copyright or trademark symbols applies to logos, while the business name field should contain the business or brand name exactly as provided. Google Help+1
C) Google says the long headline should communicate a unique value proposition and be able to stand on its own, not summarize the short headlines. Google Help
D) Google recommends that different headlines say something unique, so repeating the same message in different wording reduces useful asset variety. Google Help
Source for verification
https://support.google.com/google-ads/answer/9050310
https://support.google.com/google-ads/answer/7005917
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.