Shankar intends to use responsive display ads for a Google Display campaign, but wants to make sure he applies best practices with headlines, descriptions and company names. In which scenario is a Google best practice correctly applied?

Here is the answer of the question: Shankar intends to use responsive display ads for a Google Display campaign, but wants to make sure he applies best practices with headlines, descriptions and company names. In which scenario is a Google best practice correctly applied?

• Hank checks that all headlines and descriptions are distinct and can be used interchangeably.
• Hank adds trademark and copyright symbols to company names.
• Hank uses long headlines that summarize all of the points made in the short headlines.
• Hank writes short headlines with the same messaging but phrased in different ways.

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