Question: Reece works for a company that sells sailing trips and wants to set up a 14-day view-through conversion window for their Display campaign instead of the default window. Why will setting up the view-through conversion window benefit their campaign?
- It'll assist them in analyzing the most interacted areas of the Display campaign within a 14-day period.
- It'll allow them to identify impressions for ads that weren't interacted with but later resulted in a conversion.
- It'll prevent interactions being attributed with more conversions than what they actually generated.
- It'll help them to reveal which ad assets require optimization in order to improve conversion rates.
Explanation
A custom view-through conversion window changes how long Google Ads can credit a conversion after an ad impression with no click. Setting it to 14 days helps capture delayed conversions from users who saw the ad, did not interact, and converted later within that period. Google Ads defines view-through conversions as conversions recorded after an impression when the user does not interact with the ad first. This is especially useful for Display because impressions can influence later action even when no click occurs. Google Help+2Google Help+2
Why the other options are incorrect
A) The setting does not analyze the most interacted areas of a campaign; it only defines how long impression-led conversions can be counted. Google Help+1
C) The main purpose is not to limit over-attribution from interactions, because view-through conversions already apply when there was no ad interaction. Google Help
D) The window does not diagnose weak assets; it controls conversion measurement after impressions. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/16542520?hl=en
https://support.google.com/google-ads/answer/7320922?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.