Question: How should an expanding company's marketing team set up new Display campaigns in order to get them off to an optimal start in terms of audience reach?
- Set highly specific location and language settings.
- Set a daily budget of at least 10 times their cost per acquisition.
- Exclude tablet devices until the campaign has run for a week.
- Apply weekly campaign end dates so that data can be compared more easily.
Explanation
For a new Display launch, the strongest start comes from precise location targeting and language targeting. Google Ads states that location settings control the geographic areas where ads can appear, and language settings determine where ads can appear based on the languages customers understand on Google products and the Google Display Network. Using those settings tightly keeps reach focused on the intended markets instead of wasting impressions in less relevant areas. Google also notes that campaign settings such as locations and languages help ads reach people most likely to be interested, which is the key requirement when expanding into new areas. Google Help+2Google Help+2
Why the other options are incorrect
10x CPA budget This is a bidding-budget guideline, not the main campaign-setting best practice for getting optimal initial reach in new markets. Google Help+1
Exclude tablet devices Removing a device type reduces available inventory, which works against a reach objective. Google Help+1
Weekly campaign end dates End dates help with scheduling, but they do not improve audience reach at launch. Google Help
Source for verification
https://support.google.com/google-ads/answer/1722072?hl=en
https://support.google.com/google-ads/answer/1722078?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.