How should an expanding company’s marketing team set up new Display campaigns in order to get them off to an optimal start in terms of audience reach?

Here is the answer of the question: How should an expanding company’s marketing team set up new Display campaigns in order to get them off to an optimal start in terms of audience reach?

• Set highly specific location and language settings.
• Set a daily budget of at least 10 times their cost per acquisition.
• Exclude tablet devices until the campaign has run for a week.
• Apply weekly campaign end dates so that data can be compared more easily.

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