Question: The owner of a sports shop would like to promote different sports categories to people who have already visited their website. They understand that a Remarketing campaign can help them achieve this. Which best practice can the owner use to serve relevant ads to customers who have already visited particular areas of their website?
- Include each of the sports categories within the headline and description fields of a single responsive display ad.
- Create different remarketing lists based on the specific web pages that the customers visited.
- Create separate ads for each sports category and then set them to "Rotate indefinitely” within the same ad group.
- Build a list of relevant placements for each sports category, and then use these to create individual ad groups for each sport.
Explanation
The best practice is to build separate your data segments from the specific pages or sections people visited on the site. Google Ads supports this directly with the Visitors of a web page template, which lets advertisers group users by page-level behavior. That structure makes category-specific ads more relevant because the messaging can match the sports section each visitor already showed interest in. It also keeps targeting based on first-party site behavior instead of using broader creative or placement tactics. Google Help+2Google Help+2
Why the other options are incorrect
Single responsive display ad Putting all categories into one ad reduces relevance because it does not segment users by the pages they actually visited. Google Help+1
Ad rotation Rotation settings control how ads are served, but they do not create page-based audience segmentation for previous visitors. Google Help+1
Placement lists Placement targeting controls where ads appear, not which past site visitors are grouped by page-level behavior. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/6297549?hl=en
https://support.google.com/google-ads/answer/2497941?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.