Here is the answer of the question: The owner of a sports shop would like to promote different sports categories to people who have already visited their website. They understand that a Remarketing campaign can help them achieve this. Which best practice can the owner use to serve relevant ads to customers who have already visited particular areas of their website?
- Include each of the sports categories within the headline and description fields of a single responsive display ad.
- Create different remarketing lists based on the specific web pages that the customers visited.
- Create separate ads for each sports category and then set them to “Rotate indefinitely” within the same ad group.
- Build a list of relevant placements for each sports category, and then use these to create individual ad groups for each sport.
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