Question: Your client is an advertising agency that manages multiple clients across various categories.How should they structure their Campaign Manager 360 instance(s) to make sure there's simple transferability?
- Create many campaigns for each account you manage within the agency.
- Create one agency account with multiple advertisers within that account.
- Create multiple networks, one for each of the multiple clients.
- Create many campaigns, one for each of the agency's clients.
Explanation
Separate Campaign Manager 360 accounts are useful when an agency needs clearer separation for major clients or business units. Each account is independent, so advertisers, campaigns, user profiles, Floodlight configurations, and settings are not shared across accounts. This structure makes client-level ownership and transferability simpler than placing all clients under one shared agency setup. Users can still access multiple accounts with the same Google Account through separate user profiles.
Why the other options are incorrect
Many campaigns per account does not provide client-level separation or simple transferability.
One agency account keeps multiple clients inside the same account, which can make ownership separation harder.
One campaign per client uses the wrong level of structure because campaigns sit under advertisers inside an account.
Source for verification
https://support.google.com/campaignmanager/answer/2829424
https://support.google.com/campaignmanager/answer/6098287
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