Question: Accent Athletics wants to drive loyalty among shoppers for their most popular running shoes with new color options. Which of the following sponsored ads video products is best suited to help them reach their business goal?
- Sponsored TV
- Sponsored Brands video ads
- Sponsored Display video ads
Explanation
The video format within Sponsored Brands is suited for promoting products in shopping results where shoppers are actively browsing related items. New color options for an already popular product benefit from product-focused video because it can show the item clearly and support repeat interest. This format helps connect brand visibility with product discovery in a retail shopping context. It is more aligned with loyalty-building for known products than broad streaming reach.
Why the other options are incorrect
Sponsored TV is better suited for broad streaming TV reach, not product-focused shopping-result engagement.
Sponsored Display video ads are stronger for display-based audience reach and remarketing, not the most direct fit for shopping-result product discovery.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-brands
https://advertising.amazon.com/resources/ad-specs/sponsored-brands-video
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.