Question: Iris wants to drive awareness among shoppers for their digital camera accessories that complement their products. Which of the following sponsored ads video products is best suited to help them reach their business goal?
- Sponsored TV
- Sponsored Brands video ads
- Sponsored Display video ads
Explanation
Sponsored Brands video ads are suited for driving awareness when advertisers want to showcase complementary products in Amazon shopping experiences. This format helps present product benefits visually while shoppers are browsing relevant categories or search results. It supports product discovery by connecting video creative with shopper intent in the Amazon store. For accessories, this helps introduce related products while keeping the message close to active shopping behavior.
Why the other options are incorrect
Sponsored TV is broader streaming TV inventory and is less focused on Amazon store product discovery for complementary accessories.
Sponsored Display video ads can support display-based consideration, but it is not the best fit here compared with Sponsored Brands video for shopping-result awareness.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-brands
https://advertising.amazon.com/resources/ad-specs/sponsored-brands-video
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.