Question: Which sponsored ads video product uses both keyword targeting and product targeting to build targeting strategies?
- Sponsored TV
- Sponsored Brands video ads
- Sponsored Display video ads
Explanation
Sponsored Brands video ads can use keyword targeting and product targeting to help advertisers reach shoppers in relevant shopping contexts. Keyword targeting connects ads to shopper search terms, while product targeting allows ads to appear in relation to specific products or categories. This combination supports more controlled campaign strategy because targeting can be built around both search intent and product-level relevance. It is useful when advertisers want video creative to support product discovery within Amazon shopping results.
Why the other options are incorrect
Sponsored TV is designed for streaming TV reach and does not use keyword and product targeting in the same shopping-results structure.
Sponsored Display video ads use display-based targeting tactics, but they are not the sponsored ads video product built around both keyword and product targeting.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-brands
https://advertising.amazon.com/resources/ad-specs/sponsored-brands-video
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.