Question: An advertiser wants to expand their reach using Amazon Publisher Direct and IMDb.com. Which sponsored ads video product can fulfill their need for display solutions?
- Sponsored TV
- Sponsored Brands video ads
- Sponsored Display video ads
Explanation
Sponsored Display supports display and video creative designed to help advertisers reach relevant audiences beyond a single shopping placement. It can extend campaign reach across Amazon-owned properties and third-party supply, including inventory accessed through Amazon Ads supply relationships. Video creative helps communicate product value while keeping the campaign tied to audience and product-targeting strategies. This makes it suitable when the objective is broader reach through display-based sponsored ads placements.
Why the other options are incorrect
Sponsored TV focuses on streaming TV reach, not display-based sponsored ads inventory.
Sponsored Brands video ads primarily appear in shopping results and are designed for brand and product discovery within Amazon shopping experiences.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-display
https://advertising.amazon.com/resources/ad-specs/sponsored-display-video
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.