Question: An advertiser is running ad campaigns using Sponsored TV and wants to target audiences watching third-party streaming TV services. Which of the following products can be integrated with their ad campaigns?
- Fire TV
- Twitch
- Freevee
Explanation
Sponsored TV helps advertisers reach streaming TV audiences across Amazon streaming inventory and supported connected TV environments. Fire TV is the relevant Amazon Ads product for reaching audiences using streaming TV apps, including third-party services available through the Fire TV experience. This integration supports broader reach while keeping the campaign aligned with streaming TV viewing behavior. It is the best fit when the goal is to reach viewers beyond a single Amazon-owned streaming property.
Why the other options are incorrect
Twitch is an Amazon-owned livestreaming service, not the integration used for third-party streaming TV services.
Freevee is an Amazon-owned streaming service, not the product used to access third-party streaming TV app audiences.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-tv
https://advertising.amazon.com/solutions/products/fire-tv-advertising
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.