Question: One of your line items has low performance and low delivery. How should you adjust your budget to optimize your campaign for better performance and delivery?
- Decrease bids and/or frequency caps
- Increase bids
- Add additional supply sources
Explanation
A low-performing line item should be controlled before additional spend is pushed into it. Decreasing bids can reduce inefficient auction participation when the line item is not producing strong results. Adjusting frequency caps can also limit repeated exposure that is not contributing to performance. This helps protect budget while the campaign is optimized for stronger delivery quality and efficiency.
Why the other options are incorrect
Increase bids may improve delivery, but it can increase spend on a line item that is already underperforming.
Add additional supply sources can expand reach, but it does not directly fix weak performance efficiency.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/library/guides/amazon-dsp-guide
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